![]() And your ROI from Instagram really boils down to these goals.įor example, Crate and Barrel is a shining example of a retail brand whose Instagram strategy is laser-focused on social selling. It’s going to fully depend on your overall business goals and what you’re hoping to achieve. There’s no “right” or single goal you have to commit to, either. These goals determine everything from your content strategy to how much time you need to spend on the platform to accomplish them. Setting social media goals is an essential step in any strategy. What’s in it for your business? Do you want to generate leads? Build a community? Increase brand awareness? This might seem like a no-brainer, but you need to be able to answer exactly why you want to have an Instagram presence in the first place. Now that we’ve outlined why you should be marketing on Instagram and how to create a business profile, let’s get to work in creating an Instagram strategy. 6 Ways to create an Instagram marketing strategy Go to the Account menu in order to change your profile to a business profile to get access to tools specific to Instagram for business.įrom here, you can easily get started posting photos, videos, stories, reels and so much more. Tap the hamburger menu at the top right corner of your profile to access Instagram settings.Upload a profile photo and input all necessary profile information-your business name, a bio, a profile link, a CTA button, etc. Follow the instructions until you’re taken to your new profile. Input your business email address and choose a password.While there is a desktop version, the app is mobile-first and most tasks are easiest to complete on the mobile app. Download the Instagram app onto your smartphone.Ready to get started with your own Instagram business profile? It’s easy to create one and start sharing content immediately. How to create an Instagram business account Instagram creates a revenue stream for ecommerce brands, helps build a community of loyal customers and can be a great way to increase brand awareness. Paid partnerships for influencer campaigns.The platform also boasts a number of features that allow you to promote your business in different ways, creating an engaging marketing strategy overall. But don’t discount the benefits of Instagram for B2B brands as well-videos and graphics are great educational tools for teaching and selling to your audience. This means that product-based businesses can easily showcase their product in action as a way of selling. Instagram is a visual platform with a heavy focus on photo and video. With a pretty solid distribution of ages and genders on the app, you’re likely to find at least one segment of your target audience on the app. Not only that but 59% of Instagram’s 2 billion users log into the app daily. Instagram is one of the most popular social networks, having been the most-downloaded app at the end of 2021. Social media marketing is a wildly popular strategy as there are nearly 5 billion social media users worldwide. ![]() Brands enlisting Instagram marketing will need to create content for the platform, build out a cohesive plan for said content, engage with their target audience and more to see success. ![]() Instagram marketing is a social media marketing strategy that refers to the use of Instagram and its features to build a community and promote your business.
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